Here are a few reasons why major advertisers choose QRZ:

• Over 600,000 unique hams visit QRZ every month.

  QRZ.COM is the Internet leader in ham radio. According to Alexa.com, QRZ ranks higher in overall traffic than any other amateur radio web site. Recent reports from Google Analytics (see below), indicate that we regularly serve more than 17 million page views per month to more than 600,000 unique visitors. Over 50,000 hams visit QRZ every day.

  30-day QRZ Visitors Report (pdf)

  QRZ has a member base of nearly 500,000 registered users along with thousands of casual visitors who have made QRZ one of their favorite web sites for ham radio. It's a fact: in the ham radio world, QRZ.COM is known to practically every amateur that owns or uses a computer. Every day, over 100 new visitors join or discover the QRZ website.

  What makes QRZ so popular? Perhaps it's our extensive online callsign database of more than 1.25 million listings, our 300,000 photographs and QSL cards, and our huge collection of some 100,000 personal biographies and brag sheets. In addition, we host a number of lively discussion boards where amateurs and electronics enthusiasts from around the world trade ideas, stories, and radio equipment.

• QRZ attracts top industry advertisers

  QRZ's advertisers include many of the companies from the Who's Who list of leaders in our industry. Check our list of current advertisers. We guarantee you'll see a number of familiar brands and logos that attest to the value of advertising with QRZ.

• QRZ has been online continuously since 1993

  Our early entry onto the internet gave us a presence that helped us to evolve into the world's best known amateur radio website. By the time sites like Google, eBay, MySpace and YouTube came along, QRZ was already serving a vibrant and enthusiastic community of thousands of users worldwide. It's no wonder that when you look up Ham Radio on any of the major search engines, QRZ comes up near the top - every time.

• QRZ is hosted on a world class platform

  QRZ was designed, built, and is operated by an internet systems architect with over 25 years of experience in the corporate world. QRZ is hosted by Amazon's gigantic EC2 data complex, where a number of Fortune-500 companies reside. Our next-door virtual neighbors include Netflix, PBS, Yelp, SEGA, and the New York Times, among others.

  In addition to our reliable platform, the QRZ advertisers get exclusive access to our Ad Manager software that offers a list of features that help you maximize your advertising dollar. These include:

  • Real time reporting of ad performance statistics
  • Live ad image updates, 24 hours per day.
  • Support for multiple images per ad (with no additional fees)
  • Support for per-image unique linking to your website
  • Per-image collection and reporting of performance statistics
  • Support for Animated GIF and Adobe Flash (SWF) content

  Advertisers are free to update their ad graphics at any time and may include any number of images in their campaign. Live performance tracking is provided on an image-by-image basis that shows you which images perform best so that you can maximize the effectiveness of your overall campaign.

• Flash (SWF) Content

  In order to provide link and click accounting, flash ads must contain the following code:

  this.onMouseDown = function () {
      var fo:LoadVars = new LoadVars();
      fo.send(_root.clickTAG, "_top", "POST");
  }
  

• Unmatched advertising value

  Major online advertising sellers such as Google and Yahoo sell advertising on a per-click basis. In other words, using their services you pay each time someone clicks on your ad. Narrowly targeted Google ads can cost upwards of $1.00 or more per click. The cost of a QRZ ad, calculated on a per-click basis is often at least ten times less than what the major search engines charge. At QRZ, per-click costs are typically in the 5 cent range. This, coupled with the extremely accurate demographic that native QRZ ads afford, makes our value proposition unbeatable. Why would you advertise elsewhere for fewer eyeballs, fewer clicks, and more money per click?

All of our ad packages include the Ad Manager features described above. We accept most forms of payment and prefer direct credit card recurring billing. All advertising must be fully paid in advance. A 15% discount applies for any order of 3 or more units (either 3 months or 3 "slots", described below). QRZ reserves the right to approve individual ads or advertisers at its sole discretion.

All QRZ advertising is sold by the "slot", which represents a "slice" or "portion" of the overall QRZ traffic. A single slot represents 1/120 of the overall web site traffic. This means that a single slot ad appears on every 120th page we show. As of March, 2012, single slot ads are being shown about 10,000 to 12,000 times per day.

When you buy two slots, your ad is shown twice as often, or on every 60th page, and so on. There are no "per-click" or "per-impression" charges. Your cost is the same regardless of the number of times the ad is shown or clicked. QRZ's Ad Manager software tracks impressions and clicks for image in your campaign so that you can clearly see which ones are performing best.

• Google AdWords Auction-style per-click pricing

  QRZ.COM is directly targetable through the Google Adwords network. With AdWords, you set the price for the ads which appear throughout the QRZ site and have access to some of the most sophisticated advertising tools available.

• Top Rotating Banner Ads$100.00 per slot/month

  Our top banner ads are perfect for small businesses and appear in the upper right area of nearly all QRZ pages to the right of the QRZ logo. These ads typically are shown approximately 9,000 to 12,000 times per day throughout the QRZ websites. All top style banner ads must be 468 by 60 pixels in size and must have a total file size not to exceed 32,000 bytes. Both GIF (including animated GIF) and SWF (Flash) formats are supported. Any number of images may be hosted in your slot at no additional charge. The 15% discount rule applies to either 3 or more months paid in advance or to campaigns of 3 or more slots at once.

  Save 15% when you purchase a 3-month top banner slot for $255.00

  Save 20% when you purchase a 1-year top banner slot for $960.00

• Left Side Premium Ads - $995.00 per month

  Our left side ads give the maximum exposure possible and are displayed in permanent, non-shared, non-rotating slots. This means that your ad is seen on every page where left side banners are used. The increased exposure for left side over the top banner ads is phenomenal by comparison. For example, instead of your ad being shown 8 to 10 thousand times a day in a top spot, expect up to 1 million daily showings with a left side premium spot. Left side ads must be 115 by 90 pixels in size (landscape), may be either GIF, animated GIF, JPG, or SWF (Flash). The maximum file size for any ad image is 24,000 bytes. A 15% discount applies to left side campaigns of 3 months or longer. Volume discount rates for longer periods are also available upon request.

• Comparison to Other Sites

  Don't be fooled by rates on other sites that claim to be cheaper. Web advertising is just like any other medium in that you pay for the number of times your ad is seen. When you compare prices, pay particular attention to the number of views or "impressions" your ad will get and how much it will cost. One popular ham site promotes advertising rates starting at only $10 per month for 20,000 impressions, for a one year contract. That comes out to 50 cents per 1000 views of your ad (also known as CPM).

  The same ad run on QRZ, however, will be seen about 350,000 times. Our non-discounted rate for these ads comes out to 29 cents per 1000 views, or as low as 24 cents when you buy as little as 3 months in advance. The rate drops even lower for larger orders.

If you are interested in becoming a QRZ advertiser, please contact
Fred Lloyd, AA7BQ     flloyd@qrz.com